Instagram just rolled out one of its most-requested updates — a built-in repost button.
Before this, sharing someone else’s post meant using clunky third-party apps, taking screenshots, or sticking to Stories. Now, with Instagram’s native repost tool, you can share content in seconds while giving proper credit to the creator.
Let’s break down exactly how it works, why Instagram added it, and how you can make the most of it — whether you’re a casual user, creator, or brand.
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What Exactly Is the Instagram Repost Feature?
Think of it as Instagram’s official “share” button.
It lets you take a post or Reel from a public account and share it directly to your feed or Story. The best part? It automatically tags the original creator and links back to their post — no more worrying about stolen credit or missing captions.
Why Instagram Decided to Add It
This isn’t just a nice-to-have update — it’s Instagram’s way of keeping up with platforms like TikTok and X (Twitter).
TikTok thrives on users remixing and reusing viral content. Instagram wants in on that action but with a cleaner system that:
- Boosts engagement by making sharing easier
- Cuts down on duplicate uploads
- Keeps users from leaving the app for repost tools
- Makes sure creators still get recognition
In short: Instagram wants to keep the fun of resharing but remove the mess.
What It Means for Creators
Like most updates, this has upsides and downsides.
The Good:
- Your work can travel further and faster
- You’ll always get credit automatically
- Less chance of your content being stolen by meme pages
The Not-So-Good:
- Feeds might get crowded with repeats
- Some reposts might steal attention from the original post
- “Curator” accounts could grow just by resharing other people’s work
- It’s more visibility — but also more competition.
Stories vs. Feed: What’s the Difference?
- Feed Reposts: Stay on your profile grid until you delete them
- Story Reposts: Disappear after 24 hours (unless you save them to Highlights)
Stories are great for quick shares. Feed reposts are better for long-term engagement.
How to Repost on Instagram
It’s super easy:
- Find a public post or Reel you want to share
- Tap the repost icon (two arrows forming a square)
- Add your own note or caption (optional)
- Share — done!
Your repost will show up in your followers’ feeds, in your Reposts tab, and with a direct link to the original creator.
Who Can Be Reposted?
- Only public accounts can have their posts shared
- Private accounts are protected — their content can’t be reposted
- You can remove a repost anytime by tapping the icon again
- Switching to private instantly blocks future reposts of your content
Why Brands Love This Update
For brands and influencers, this is basically free marketing.
If someone reposts your video or image, it’s like a personal recommendation to their followers. You get exposure to new audiences without spending a dime on ads.
How Reposting Helps Engagement
Reposting isn’t just about filling your feed — it can actually grow your reach.
- You get exposure to both your followers and the creator’s audience
- It builds relationships with other accounts
- It shows your community you value their content
- Making Repost Videos Play in Stories
Want your reposted video to play instead of showing as a static image?
- Make sure the original post is a video (not an image in video format)
- Use “Add Post to Your Story”
- Keep your app updated
Pro Tip: Use short captions and fun stickers to encourage viewers to tap and watch.
Does Instagram Pay for Reposts?
Nope. Instagram only pays for original content through programs like Reels Bonuses or ad revenue.
However, reposting can still help you make money indirectly by:
- Growing your follower base
- Attracting sponsorships
- Driving traffic to your monetized content or offers
Best Ways to Use the Repost Feature
- Always tag or thank the original creator
- Post during peak times for your audience
- Add your own thoughts or context
- Mix reposts with your own content to keep your profile fresh
- Use relevant hashtags to reach more people
Mistakes to Avoid Reposting too often and drowning out your own work
- Sharing sensitive content without checking first
- Ignoring your brand’s style or tone
- Posting without adding value
Frequently Asked Questions (FAQs)
Can I repost any public post?
Yes — but private ones are off-limits.
Will the creator know?
Yes — they’ll get a notification.
Can I change the caption?
No, but you can add your own notes.
Can I repost Reels?
Yes, if they’re from a public account.
Will reposts hurt my engagement?
Not if you balance them with original content.
Can I delete a repost?
Yes — just remove it like any other post.
Final Thoughts
Instagram’s repost feature is simple, but it’s a big shift in how we share content.
It makes sharing smoother, gives creators credit automatically, and opens new doors for engagement. Use it wisely — mix reposts with your own content, and you’ll keep your feed fresh while building stronger connections with your audience.
